Kenzie Biggins is a results-driven brand strategist and team leader, accomplished in talent attraction and development, strategic branding, and operational team management, enhancing the customer experience in diverse nonprofit, startup, and corporate environments.
An Atlanta native, Biggins earned her bachelor's from Florida State University and her MFA from the Savannah College of Art & Design. She went to work in corporate America with Old Navy and Target before forming her own company Worxbee in 2013.
Worxbee is a Virtual Executive Assistant Support platform that provides ongoing virtual executive assistant service through a subscription model. Subscription fees are based on a package of active hours each month. Most clients who previously had full-time support find 40-hours is sufficient for their needs. Worxbee is providing a new agile look at a traditional staffing problem through three service offerings.
Biggins answered some of Least Asked Questions this week:
Who was your first hire? Why?
Luckily I had a lot of practice hiring and firing in corporate America before I opened my first company. My first hire for Worxbee was Mary Lou. I needed someone who understood the role of an executive assistant like the back of her hand and would push me on what EAs needed to be successful. Five years later and she is still with us, giving great feedback, and mentoring her peers.
What was it like the first time you had to fire someone?
Not bad. I live by a golden rule that no one should ever be surprised when they are at risk of being fired. They either want to grow with you and the business or they will find a different company that is a better fit. For this reason, I have only had two people who were genuinely surprised they were being let go in my 15+ years of leadership. In those two cases (well, all cases) I kept things extremely factual and focus on previous discussions about their performance.
People say that at the end of the day, being the head of a startup is lonely because you don’t have someone to actually relate to. Do you feel that is true? Why?
It is true if you let it be true. You have to find your own tribe of entrepreneurs who understand what you are going through and can offer advice based on actual experiences and no opinions.
What is the worst part of starting your own business?
The stress of it all. I have a team of people that depend on the decisions I make every day to make a living. That is a lot of pressure.
A lot of entrepreneurs get caught up in the worrying about things like logos. What is your best advice for them to be really worrying about?
Sales and financials! A logo does help people remembering you, but you need to be able to sell your product and track if you are actually making a profit.
What is the one company that you wanted to start, but never did?
I always thought I would be a personal stylist. I have a fashion merchandising background and I love helping people find their style. Maybe that will be my next company.